The Four A’s of a Great Vacation Rental Website | Roomify

The Four A’s of a Great Vacation Rental Website


Let’s face it, we live in a digital age where most business transactions are in some way aided or guided by the internet. For transactions, information, or guidance, we want to see online evidence. The expectations of your vacation rental customers are no different. A potential guest may be able to find you on one of the large booking sites, but where you truly draw them in and convince them of your value is on your own website. But it isn’t just enough to have “a website.” That website needs to be functional, easy to navigate, and visually reflect the professionalism that gives your guests confidence in you. To aid you in your quest of becoming an internet sensation in the vacation rental industry, here are the four ‘A’s of awesome websites.

  1. Aesthetics

Even though we like to repeat the phrase, “Don’t judge a book by its cover” this initial snap judgement is not only a natural part of our brain’s processing, but also a way we efficiently categorize our surroundings. And that initial impression a potential guest gets when linking to your site can quickly determine whether they hit the back arrow or continue browsing. It’s like if you go into a restaurant in June and they still have “Feliz Navidad” garlands hung everywhere...and Happy New Year signs…from 2012. Their lack of attention to details is probably already making you question their quality of taquitos...

  1. Accessibility

It’s the 21st century, people want things to be simple and easy to use, or they’re not going to give you a second glance. If your current website has the customer filling out a comment card, sending it on the pony express, and then waiting until spring to get pricing or availability, they’re going to move on to the next site. You want your customer to be able to come to your site and say, “Ah, here’s how I check availability. Oh, look at how easy it is to communicate with the owner. Great! I can instantly know if this rental is available for my family reunion.”

  1. Adaptability

The last thing you want to do is to spend all this time getting a website set up, and then the host quietly goes out of business and you’re left stranded, having to start all over again. Or, you start a website that suits your current business model, and then, a couple months—years down the road, your business grows and the site you were using simply does not have the capacity to meet your growing business needs. Solution? Find a software that can grow and adapt with you. An open source base like Drupal is a great option because not only is it open source, meaning lots of cool smart people are constantly collaborating to make it better, it’s a continuously updated technology that you can count on being on the cusp of each new trend and development.

  1. Applications

And speaking of being with the times…we end up at our last awesome ‘A’ – Applications! Having a website that can show off some pictures of your snazzy property and give a little “About Us” page where you talk about retiring from your unfulfilling office job after the kids all left for college and how you started your very own vacation rental side gig, fulfilling a long-held dream—is really nice, but you also need your website to get some business done. You want your potential guests to be able to check availability, get pricing, communicate with you, check amenities, see your location on a map, process their credit card payments, and send them reminders about their upcoming reservations. Oh, and you want this all to happen automatically without you having to work frantically behind the curtain like some shoddy wizard in a land far away from Kansas. What you want is a site that somebody already worked tirelessly behind the scenes on and is now ready for you to easily and seamlessly put into action.

Sound difficult to create a site that is aesthetically pleasing, adaptable to your needs, accessible for your customers, and has the applications to keep your business running smoothly? Well, it doesn’t have to be. When you commit to creating your very own vacation rental website, we’re strongly recommending you go with us, Roomify (AKA a bunch of technical wizards who’ve been working tirelessly behind the scenes to give you Roomify for Accommodations).